top of page

How to use this eBook for lead generation

to Connect with like-minded people

In order to build a mailing list, you need a marketing automation platform and an email marketing service. I recommend MailChimp as a starting point and it's free for the first 2000 contacts. Not bad, eh?



Mailchimp makes it easy to reach new audiences. Set up and purchase your ad, send it to Facebook or Instagram, and view results without ever leaving your MailChimp account. You can use ads to generate leads and new email marketing subscribers, boost sales on a product and more.

When you buy an ad through MailChimp, you can manage your email marketing and your social media marketing in one place, without hopping back and forth between services. Millions of people log into Facebook and Instagram every day, and your potential customers, clients, and prospects are likely there, too.

Use ads to reach a big audience of social media users, including MailChimp list subscribers, people similar to those on your list, or discover new audiences based on criteria you choose.

After you publish your ad, Mailchimp will start tracking ROI, engagement, and cost-per-click results in your MailChimp Reports. This way, you'll see the value of every ad dollar you spend.


How it Works

Creating an ad through MailChimp is a multi-step process. Here's how it works.


Design Your Ad in the Ad Builder


  • Connect to Facebook: Connect your business' Facebook Page. You can also connect to Instagram.


  • Choose your audience: Select an audience of subscribers, e-commerce customers, or a brand new audience that's similar to your email list.


  • Set your budget: Decide how much to spend on your ad.


  • Design your ad content: Create a one-image ad or an ad with multiple images in a carousel format.


Submit and Review


  • Submit your ad to Facebook: After you submit and confirm your Facebook or Instagram ad, it will be sent over to Facebook for review.


  • Check back later: Facebook will review the ad to make sure it fits their Advertising Policy. This process can take a bit of time, depending on Facebook's queue.


Post Ad and View Results


  • Post ad on social media: When Facebook approves your ad, Mailchimp will let you know via email that your ad will appear online soon. Ads can appear in Facebook Feeds, Facebook Instant Articles, and Audience Network (visible on mobile only), or in Instagram feeds.


  •  View results: Ad results will be updated daily in the Reports page of your MailChimp account, where you can also view comments and likes.




  • Ads are a simple and affordable way to boost your marketing. MailChimp does not add any extra service fees, and you'll only pay what Facebook charges for ads. You can start with as little as $5 to generate an ad.




  • MailChimp is a user-friendly platform, with lots of self-guided resources.  If you decide to begin with a paid account - they begin at $10 a month and you get live support!



Go set up an account - you've got this.


Or, Buy the license and you'll be invited into the Gut Matters Train the Trainer Facebook Group where we have training videos to guide you step by step. A place where you can ask questions and get support within the group!


bottom of page